What has happened?

As a group we decided to do a real artist as it may be easier if we want to do film after leaving Hurtwood, which I do! We have gone for an artist called Jo Birchall, and she is from Liverpool but based in London. 

Here is our treatment for her video

Treatment

Jo Birchall – Something to say

The Concept of our music video, is about a relationship in the past set in the 60’s with the style of old romance movies, We want it to be personal to the singer, so we had the idea of her watching a home movie of perhaps a relationship of someone related to her whilst she longs for a similar relationship for herself. We would therefore start with a home projector, with old film. We would have her lip-syncing whilst watching the film as one performance element. The second performance element would be her with the band actually performing with the projections in the background, which can be out in with after effects. The narrative would be a relationship between a boy and a girl in the 60’s; we would have a 60’s theme to it, and set it as a first date. We aim to have the mood as romantic and sensitive to show Jo’s innocent and girly side to her star image, Jo’s music is generally about love and relationships so we want to keep the mood of this video to fit with her general style and genre of her songs showing the beauty of romance and young love.

There would be shots of him picking her up in an old style car, then shots of them pulling in to a car park. We would then have them walking along a street hand in hand talking and laughing by the moonlight, then we would have him leading her up a staircase to a roof terrace which he has decorated and made to look beautiful and fairytale like, they begin to slow dance and then they end with a kiss.